The days of word-of-mouth promotion of business are long gone, and online Reviews & Rating platforms have replaced it. These are digital versions of yesteryear’s word-of-mouth reviews.
The business of all sizes, big or small, are relying heavily on Reviews & Ratings by their consumers since this is the best form of User Generated Content that any business can acquire.
But, do we know that it offers two primary benefits more than anything else – let’s explore those!
1. People prefer buying products with high rating & number of reviews:
This one is a given – that customers are highly influenced by the online reviews and ratings of a product or service. Researches have shown that more 70% of buyers are more likely to make a purchase based on the positive reviews about the product. It is seen that businesses with positive online reviews are more likely to succeed and thrive in the age of competition.
While there are many Reviews & Ratings online portals, it is highly beneficial for a business to offer customers a platform to engage (write/read) with Reviews & Ratings on their own business websites.
Social Glint offers an intelligent Rating & Reviews platform that is highly customizable and very easy to integrate with any website or portal.
2. It boosts search rankings for businesses:
Interesting, isn’t it. This is the dual benefit that businesses can derive out of the Reviews & Ratings content. All search engines display most relevant businesses, and one of the criteria for that is the quality of reviews; especially in a situation when many businesses are matching the search criteria. Studies show that Reviews content is one of the top five ranking factors for search engines.
So, higher & better the reviews of a business – more likely for it to feature on top of the search.
It is evident that Reviews & Ratings are big influencers in purchase decisions of buyers – every business should adopt it sooner to get the maximum value out of this tool.
Social Glint can integrate the Reviews & Ratings tool in no-time with any website and is very easy to use and manage.